art as a business,  art zone,  Scattered thoughts

“Art is not work; it’s playtime”

Months after leaving the tracks of the office work, I am starting to understand what it means to really enjoy what you do – in my case, to be a full-time artist. I might have a bias from a year and a half of editing, because lately I don’t have any need to express my emotions in words. and maybe this is because I feel purposeful and confident, owing to moving in the right direction… My thoughts are not scattered, they are actually quite arranged. due to the difference in the status quo (I don’t work in an office, but in a studio; and I communicate only with ‘colleagues’ whom I choose), for me it’s fun to realize that most people cannot even imagine how a freelancer’s day goes by, leading to absence of inadequate and belittling conversations/questions about ‘work’. Who cares anyway? My head is full with many ideas for paintings, ideas for positioning and realization, short and long term art marketing strategies, dozens of art blogs and books to read (right now I’m absorbing the Self Promotion for the Creative Person), a shopping list of canvases and oil paints, and so much more… the last couple of days I realized that the two biggest challenges of freelancing was first, having the discipline and the ability to create your own effective schedule, and second – having a strategy how to present yourself before the world. because in order to be successful in the art industry (by your own success criteria) in this crazy information age, you need to be much more creative than in other industries which have to be creative on a daily basis. Thus I focus my efforts in this direction. Anyway, my attitude is to enjoy my freedom and every single moment I create (and I don’t work for someone else).

As Harley Brown puts it: “Art is not work; it’s playtime. Put that in your resume.”