Probably one of the most difficult and controversial things in art is setting its price. It’s not an accident that the emerging artists often ask gallery owners, art marketing specialists and established artists how to set the price of their artworks. there are different factors forming this price, but overall they can be reduced to several general ones. As I meet with very different opinions, questions and statements about the artworks’ price, I would like to share some thoughts on the topic: “This is too expensive” One of the most common responses of (let’s tentatively call them) art viewers – they usually are not true buyers – is “this is…