• arranging art,  art zone

    How to choose a right lighting for artworks

    An inevitable part of arranging paintings is their correct lighting. Wether an artwork needs directed lighting depends on the availability of enough daylight, and its direction. Sometimes it is perfectly enough to emphasise the colours and the details in the painting. But in most cases our homes and offices lack enough lighting for this purpose, and even more rarely hits internal spaces like the hallways for example, where we often exhibit paintings as well. And, if in the evening you would like the paintings to continue to be artistic accents, you have to consider having them lighted, and on a separate switch. Clients often come in my studio to choose…

  • art as a business,  art zone

    Commissioned artwork – the artistic challenge

    Let’s start with two very important clarifications – painting commissions, at least in my case, are not portraits of real people made from reference photo (I explicitly don’t do such things), and they are also not copies of other paintings, mine or anyone else’s (if you want a copy of some painting of mine – you can order a Limited Edition Print).The artworks I create for a specific occasion (anniversary, new home, birthday, etc.) or for a specific premise (home or office), as requested by a client, I call commissions. Over the years I have various cases of commissioned artworks – sometimes the interior design gravitated around a leading painting,…

  • art as a business,  art zone,  Scattered thoughts

    The story behind the “Delicate and Passionate” exhibition

    Every exhibition has a story, just like every painting in it. The story of “Delicate and Passionate” began in December 2014 when the British gallery owner Andrew Hillier contacted me with an invitation to work together in his new gallery, where I was going to exhibit next to artists like Vladimir Volegov, Andre Kohn, Atroshenko. During our discussions, the vision of the desired collection of paintings gradually started to take shape – oil canvases with more delicate stories and ones of the more passionate flamenco series. Alas, the joint project with the gallery did not come to fruition due to Andrew’s deteriorating health, but the idea of the collection of…

  • arranging art,  art zone

    How to arrange paintings

    Every now and then I need to visualize ideas for arranging paintings and prints for clients, thus I decided to put together some suggestions for home and office arrangements. The pictures in this post are from Pinterest and the rights belong to the respective authors. A classic mounting of an artwork in the living room, above the couch. a common mistake is to place the painting too high on the wall. The height of the artwork should always be at the eye level when the person is standing: When the setting allows it, asymmetry is an option for additional effect: Artworks with different sizes which are aligned at the lower edge. In order…

  • art as a business,  art zone

    On artwork pricing

    Probably one of the most difficult and controversial things in art is setting its price. It’s not an accident that the emerging artists often ask gallery owners, art marketing specialists and established artists how to set the price of their artworks. there are different factors forming this price, but overall they can be reduced to several general ones. As I meet with very different opinions, questions and statements about the artworks’ price, I would like to share some thoughts on the topic: “This is too expensive” One of the most common responses of (let’s tentatively call them) art viewers – they usually are not true buyers – is “this is…